The waiting period for the Stamford Bridge outfit, Chelsea appear to be over or will be over soon as their preferred owner has given fresh promises to the club and fans.
As it stands now, Todd Boehly’s consortium now looks very close to becoming the new owners of Chelsea Football Club.
Last week they were given preferred bidder status meaning that they are now close to being named the new owners of the club. Sir Jim Ratcliffe’s late bid is not thought to be entirely ruled out just yet though, but it does now look like Boehly will soon be getting the keys to Stamford Bridge alongside his consortium.
This week, the four-day 2022 Milken Institute Global Conference is going on right now in Beverly Hills, and one of the invited speakers happens to be Todd Boehly.
He has often been on record before speaking very fondly about sports and more importantly, the fans and the passion of the fans, and he has once again mentioned this in fresh words that will surely excite all Chelsea fans to read, particularly the bit about low ticket prices.
“There’s nothing like sports to excite passion,” Boehly said as reported by WAGNH. “And if you have passion, then you have people who care about things. And if you have people who care about things, you have great opportunity. And really, it’s about curating that experience, that access, that opportunity.
“[For example] we’ll have 4 million people coming out to Dodger Stadium this year. So, our goal is to give them the best possible experience. We still have the most affordable tickets in the league basically, for a stadium that’s full regularly.
“So when you look at how we think about price points, and how we think about sports, we just believe they’re not making more of them, so implicit in that is scarcity value. [And] we’ve been really focused on just the super big brands. In some sports like the NFL, they share all the media money. In baseball, you’re really a derivative of your local market.
“The Premier League’s similar. If you look at the way it works, to be one of the big brands, you have a structural advantage. And for us, we’re always looking for structural advantages.
“You’re just characterizing it as ‘tokenization’ because it’s digital. But the reality is … if you want to buy stock in the Green Bay Packers, that to me is ‘tokenization’. You have no rights, you have no control, but you can say you have an ‘interest’ in the Packers.
“I think loyalty programs, whether it’s Vivid Seats, Dodgers, Lakers, Chelsea, we’re all thinking about how do we have direct customer relationships that we can then build upon. And if a form of that comes in a ‘tokenization’, then so be it, but what we really care about is direct access to our fanbase.
“And if we have direct access to our fanbase, [then] we can start thinking about [having] lots of tiers of different fans that want different products. So we’re starting to think a lot about what is that we want to really give our ‘super fans’ and how do we develop fans.”